After the success of URL shortening service like Bit.ly, su.pr and many more ,Google and Facebook the two most dominant Web services in the world have launched their own respective URL shortner.
This is what google has to say about its google shortening service:
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
- Stability – ensuring that the service has very good uptime
- Security – protecting users from malware and phishing pages
- Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.
Currently, This service is only available from the Google Toolbar and FeedBurner. Try it for Toolbar andFeedBurner!
Though their is no threat to market share of bit.ly or any other service and Fb.me seems to be rolled out on a limited basis.As Inside Facebook points out, the Facebook URL Shortener is already in use on the mobile interface. Whenever links are shared within a mobile interface (i.e. an m.facebook.com link), it is now automatically shortened using fb.me.
It is also active for Facebook usernames like if URL is Fb.me/taneja.vipul it will take you to my profile page on facebook.










